Luxury Brands Like Vivienne Tam and Stephen Dweck On QVC? Somebody Tell The Press

Luxury brands are loving QVC now that the market for upscale merchandise has collapsed, according to QVC chief Mike George.

Fashion designer Vivienne Tam just started an apparel line exclusive to QVC, and upscale brands such as jewely designer Stephen Dweck, Frette and Shu Uemera are all coming to the network in the next few months, George said Friday at Investors Day for Liberty Media, QVC’s parent. 

”What’s been fascinating to watch is this complete implosion of luxury retailing in America has caused all these folks to rethink their business model and realize that a partnership with QVC has enormous advantages over what they’re trying to do: to struggle through a very, very difficult environment in luxury retailing,” George said.

To think, home shopping used to be all cubic zirconia. And some knuckleheads in the press still think it is.

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2 Responses to “Luxury Brands Like Vivienne Tam and Stephen Dweck On QVC? Somebody Tell The Press”

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