Red-Carpet Designer Badgley Mischka Joins The Parade To HSN With New Line

Yet more luxury fashion designers are taking the plunge and bringing their wares to a home shopping network. Now Badgley Mischka, purveyor of red-carpet fashion, has signed a licensing deal with HSN to sell apparel, accessories and jewelry “at accessible price points” on the channel.

Badgley Mischka, owned by Iconix Brand Group, will launch its American Glamour collection with HSN during a special two-hour primetime show featuring Mark Badgley and James Mischka at 9 p.m. on Nov. 17, HSN said Thursday.

Prices will range from $39 to $499. “The exclusive new line will convey the key elements of glamour and sophistication that Badgley Mischka is famous for to classic essentials that can transition from day to evening,” according to HSN’s press release.

The famous fashion duet has already been expanding beyond the couture world, with a line of fashion jewelry sold at retailers such as Lord & Taylor. The pieces are huge, with enormous rhinestones and crystals, suitable for black-tie events, clubbing and weddings.   

“We are very pleased to be launching American Glamour with HSN,” Badgley and Mischka said in a canned statement. “It is exciting to be able to reach out directly to both existing and new customers and offer them glamorous and chic pieces that transition from day to evening easily and are quintessentially Badgley Mischka.”

HSN CEO Mindy Grossman chimed in, saying, “Badgley Mischka is a leading fashion brand and we are thrilled to have Mark Badgley and James Mischka be a part of the HSN family. Through the partnership with HSN, American Glamour will now provide women access to a brand they may not have been able to consider before. HSN is excited to bring such an innovative and well-recognized design duo to the forefront of the home shopping market.”

Over the past 20 years, Badgley Mischka has become a worldwide brand. The label includes: Badgley Mischka Couture, Eveningwear, Mark & James Contemporary Collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids.

Badgley Mischka is sold in stores including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

The American Glamour line will also be available online at www.hsn.com starting Nov. 15.

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One Response to “Red-Carpet Designer Badgley Mischka Joins The Parade To HSN With New Line”

  1. What Do Molly Sims, Fran Drescher, Sean ‘Diddy’ Combs And Badgley Mischka All Have In Common? « Homeshoppingista's Blog By Linda Moss Says:

    […] Badgley Mischka, in the wake of a major recently announced deal, will premiere the American Glamour line Nov. 17, with a two-hour […]

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