Posts Tagged ‘JTV’

Jewelry Television Donates $80,000 To American Heart Association

April 12, 2013

Tim Matthews

Tim Matthews

They’re doing some good down in Knoxville, Tenn.

In February Jewelry Television raised $80,000 for the American Heart Association’s “Go Red For Women” movement. JTV designated February “Love Your Heart” month and launched a comprehensive multimedia campaign aimed at raising awareness and educating viewers about the risks of heart disease.

“We were pleased with the outstanding number of donations from JTV customers and employees contributed to the Go Red For Women movement,” JTV CEO Tim Matthews said in a canned statement. “Our shopping network reaches 80 million U.S. households, so if this campaign helps save even one life, we will have used our platform for reaching women and their families effectively.”

Through this initiative, JTV said that developed a relationship with the American Heart Association, and that it plans to support the Go Red movement on an ongoing basis.

JTV’s customer base is 90 percent female (no surprise there), and heart disease is the number No. 1 killer of women 20 years and older in the United States, so women are a central focus for both Go Red For Women and JTV.

“We’re thankful for Jewelry Television’s support of Go Red For Women and we appreciate their participation in the collective fight against women’s No. 1 killer,” Ron Haddock, chairman of the American Heart Association, said in his canned statement. “The funds raised through their campaign directly impact the lives of mothers, sisters, daughters and friends who are affected by heart disease each and every day.”

JTV’s marketing maven got her two cents in, too.

“We are very thankful for the support of our loyal customers and employees,” said JTV vice president of marketing Jill Johnson. “The American Heart Association is the perfect fit for us. We’re already discussing how we can do more to advance the mission of the Go Red For Women movement in 2014 and beyond.”

ShopNBC Escapee Pamela McCoy Rocks Her Rocks On JTV

February 1, 2013

ShopNBC vet Pamela McCoy debuted her diamond jewelry line this morning on Jewelry Television. We were at work and could not see it live, but we checked the goods online.

McCoy had already posted photos of some of her jewelry on Facebook, and it drew fire because the diamonds looked so cloudy. And McCoy declined to disclose what the quality rating of her diamonds was.

The stuff was not cheap. The least expensive item we saw was $100, and the priciest was $734, a diamond bracelet.


Here is what JTV had to say on its website about McCoy, who looks a hell of a lot difference — and younger — than she did when she was a host and vendor on ShopNBC.

Fashion and jewelry have always been directly related and very much in tune with each other. With that in mind, Pamela McCoy brings to JTV her passion for fashion and high-class jewelry with Pamela McCoy Diamonds. Pamela McCoy, a fashion icon as well as trend and jewelry expert, has more than 20 years of design experience and holds graduate certificates in diamonds, colored gems and precious metals.

Her collection features dazzling diamonds set in sterling silver wrapped in 14kt gold and rhodium with a fashionable twist of individuality, texture and upmost (sic) quality. Pamela’s love of both jewelry and fashion offers you a dazzling, aspirational look that you can both love and afford. Her pieces are classic with a contemporary attitude, topped with diamonds that maximize every facet. Indulge in this exclusive line of fine jewelry.

‘Bevery Hills Housewife’ Lisa Vanderpump Loves Her Pamela McCoy Faux Fur

January 28, 2013

Our favorite “Real Housewife of Beverly Hills,” Lisa Vanderpump, rocks a Pamela McCoy fake fur coat.

New JTV vendor McCoy posted a photo on Facebook of Vanderpump, now star of her own Bravo spinoff series, “Vanderpump Rules,” wearing one of her creations. There was apparently a shot on Twitter of Vanderpump wearing it, and it drew a lot of compliments, according to Vanderpump.

Lisa Vanderpump wearing her Pamela McCoy faux fur

Lisa Vanderpump wearing her Pamela McCoy faux fur

McCoy, an ex-ShopNBC host, did a popular line of faux fur coats for that home shopping channel when she was there.

Next week McCoy is debuting a diamond jewelry line on JTV, and fans of her fur coat collection are clamoring for her to resume production of that line.

Vanderpump, a classy Brit who has been married for ages to her doting husband, co-owns the West Hollywood restaurant Sur.

ShopNBC Vet Pamela McCoy’s JTV Diamonds Get Skewered On Facebook

January 23, 2013

Ex-ShopNBC host and vendor Pamela McCoy hasn’t even debuted her new diamond line on Jewelry Television yet, and it is already causing a controversy.

McCoy’s jewelry will bow on JTV Jan. 31, and the physically rejuvenated ex-host has posted photos of several of her pieces on Facebook, two rings and a bracelet so far.

But she had no sooner posted them than someone had the same complaint that we had when we saw the shots: The diamonds in the pieces look extremely cloudy. That prompted a nasty back and forth among suspicious jewelry buyers, McCoy and her defenders.

“What grade diamonds are you using Pamela?” one woman asked.

The cloudy and controversial ring

The cloudy and controversial ring

“Pamela, Your taste in diamonds is as exquisite as your beautiful outerwear,” another woman wrote. “I am so excited for you and can’t wait until you debut your new collection. Hopefully,this beautiful ring will be affordable. It is simply stunning and I can’t wait to own it!”

McCoy responded.

“Thanks for all the kind words!” she said. “I really love this ring! JTV does not give diamond quality unless they send a lab certificate with the piece. But I can say that the diamonds are very white and beautiful! I think I have created the perfect balance of wow and price!”

Our reporter’s bullshit detector was activated by McCoy’s comment, and apparently you don’t have to be a journalist to have that same BS alarm. In fact, posters got a little feisty on McCoy’s Facebook page.

Another McCoy JTV item

Another McCoy JTV item

“Pam you did not answer the question,” wrote one woman. “What color and clarity are YOUR diamonds used in your new jewelry line. We are looking for a letter like G,H,I and a clarity like Si1 or Si2 hopefully not the I3 I4 Clarity. Saying they are white is not an accurate statement of color or clarity. If you are the designer and manufacturing these pieces you should KNOW what Color and clarity diamonds are being used.”

“No way will they be anything more than I3 quality,” wrote another skeptic. “JTV has crap diamonds unfortunately and Pam’s prices are right in line with the other JTV pricing.”

“I remember your beautiful jewelry line before: What are the diamond stats?” another woman begged.

“White as in milky white, this piece is very similar to a another piece on ShopNBC!!!” snarked another poster.

McCoy and JTV did have their defenders.

“Why don’t you go somewhere else and shop and let the people enjoy what they can afford,” wrote one McCoy fan. “You certainly didn’t come from a very good family if they didn’t teach you not to insult someone’s jewelry. We love Pamela and wish her the best!”

Another cloudy McCoy JTV ring

Another cloudy McCoy JTV ring

By that measure, we guess we didn’t come from a very good family, either.

The critics, whose mamas apparently didn’t raise them right, either, didn’t let up.

“Ring nice, diamonds cloudy.”

“Beautiful ring setting! Whats the quality grading of the diamonds, Pam?”

“Would you wear a ring with poor quality diamonds like this one? I don’t think so…… We want top quality and are willing to pay for it.”

“Too cloudy for me.”

JTV has officially heralded McCoy’s arrival.

“We’re excited to announce that Pamela McCoy will be joining JTV with her new line – Pamela McCoy Diamonds! Tune in for her first show on January 31st from 10am to 12pm EST. Welcome Pamela!”

Welcome, indeed.

Jewelry Television’s Co-Founder Jerry Sisk Dies At Age 59

January 16, 2013

We often poke fun at Jewelry Television, but it’s time to be serious now.

The network’s co-founder Gerald D. Sisk Jr., passed away unexpectedly Sunday, according to JTV. He was only 59, which makes us feel a little more worried about our own mortality.

Jerry Sisk

Jerry Sisk

Here is the link to the memorial on JTV’s website.

Jerry Sisk

The announcement said that Sisk, JTV’s co-founder and executive vice president passed away peacefully in his sleep on Sunday morning. He is survived by his wife Karen, his mother, a sister and several other relatives.

Sisk was a graduate gemologist (G.I.A.), a member of the International Colored Gemstone Association, and served as a Gemstone Industry & Laboratory Conference committee member.

“A frequent guest speaker, he was honored to be chosen as one of the five most powerful people in the world of gems and gemology on the JCK 2012 Power List,” according to JTV. “His book, ‘Guide to Gems & Jewelry,’ has sold more than 15,000 copies and is in its second printing.”

Sisk was born in New York and had been a resident of Knoxville, Tenn., since college. That’s the city where JTV is based.

Sisk traveled to over 40 countries worldwide, “developed a deep appreciation for many cultures, and was well-versed in the challenges of gemstone mining and jewelry manufacturing,” JTV said. “Sisk began working in the jewelry business as a teenage apprentice.”

He created JTV in 1993 with Bob Hall and Bill Kouns, both longtime friends, and “tirelessly devoted his career to finding the best quality gemstones for the best value for JTV customers,” the network said.

“Jerry enjoyed sharing his passion for gemstones with others and especially enjoyed going on-air and talking directly to customers about how to look for the best gemstone for the money they had to spend,” JTV said.

The family will receive friends from 5 p.m. to 6:45 p.m. on Wednesday at Cokesbury United Methodist Church, 9908 Kingston Pike, Knoxville, with a Celebration of Life to follow at 7 p.m.

Family and friends will gather at 10:45 a.m. on Thursday at Concord Masonic Cemetery with graveside services to follow at 11 a.m.

In lieu of flowers, donations in Jerry’s memory may be made to Beads of Courage.

Ex-ShopNBC Host Pamela McCoy Is Coming To JTV With A Diamond Line

January 5, 2013

The cat’s finally out of the bag: Veteran ShopNBC host Pamela McCoy is coming to what some people refer to as the Hillbilly Channel, Jewelry Television.

McCoy, who spent many years as a ShopNBC host with her husband Wes, announced the news on Facebook.

“It is official!” she posted. “I can now announce my new destination.Some of you have already guessed it. I will be launching Pamela McCoy Diamonds at JTV! My first show is on Jan. 31st from 10 to 12 eastern. I am sooooo excited!!”

Pamela McCoy has landed on JTV

Pamela McCoy has landed on JTV

“I have been working on this line for almost a year,” McCoy wrote. “Every single piece of jewelry is a new design that will be launching for the first time. I chose JTV for this collection because they are the jewelry experts in the television industry. I will be posting a link to their website as well as photos of the new jewelry soon. I would love to get your feedback and support as soon as you see the collection. Thanks again for being such great friends and following me to my new home!”

The McCoys’ tenure as hosts on ShopNBC ended a while back, but Pam then did a clothing line for the network.

We think you’ll find this Pamela McCoy quite different that the one you saw on ShopNBC. She has long hair, and looks a lot younger. She bristled, and denied it, when we suggested that she had some work done. You can take a look and decide.

Former QVC-HSN Host Judy Crowell Exits As Jewelry Television’s Style Expert

November 20, 2012

We’re late on this news, but better late than never: eternal home shopping host Judy Crowell has ended her tenure as Jewelry Television’s style and trend expert.

One of our astute readers posted a note asking us about Crowell’s recent absence from shows featuring the Stratify jewelry line, where she had been a fixture. We emailed Crowell, and she graciously responded by sending us a link to a blog she wrote in mid-October, announcing that her JTV days were done.

Judy Crowell

Here is the full blog:

“JTV is a delightful company with an extremely talented staff,” Crowell blogged. “I had the best time working alongside the hosts and buying team to bring ‘Stratify’ to all of you.Your positive feedback made me incredibly proud of what we accomplished.”

Crowell went on to day that she would be traveling with her husband, ShopNBC vendor Paul Deasy, to film at a drusy mine.

Crowell, who like her husband has been a host on QVC and HSN, hinted that she will be back on TV soon in her blog.

“You know I can never leave the shopping channel industry, right?” she blogged. “So, stay tuned for the next chapter!”

Looking forward to it.

Jewelry Television Partners With Brick-And-Mortar Retailer Tuesday Morning

September 20, 2012

Here’s a new one on Jewelry Television: It’s partnering with a brick-and-mortar store.

JTV, which trekked to the Big Apple yesterday to do a press event for its new Marilyn Monroe jewelry collection, is teaming up with Tuesday Morning. We’ve got one of its stores in my sister’s town in New Jersey, Whippany.

Tuesday Morning sells all kinds of goods, from bras to leather chairs.

JTV and Tuesday Morning are doing a joint “Treasure Hunt” sweepstakes.

“Why are Tuesday Morning and Jewelry Television teaming up?” the home shopping network’s website says.”We’re both dedicated to offering unbelievable values on fine quality merchandise. From premium brands in housewares, gifts and apparel, to the finest jewelry and gemstones, you’re sure to find a treasure you can’t live without.”

And you can now link to Tuesday Morning’s website from JTV’s site now.

ShopNBC’s Diamond Guy Elian Schlesinger Moves To Jewelry Television

September 12, 2012

It’s home shopping vendor switch-around again, with a ShopNBC jewelry supplier now on Jewelry Television.

Last night we were blogging with the TV, and JTV, on in the background, and we heard what we thought was a familiar voice: Elian Schlesinger, with his distinctive accent.

Elian Schlesinger

We turned around to look at the screen and the gentleman selling the Moda Al Massimo Collection looked older and a bit heavier than we remembered Schlesinger, who used to sell diamond jewelry on ShopNBC. But we checked JTV’s website today, and indeed, it was him.

Here is his boilerplate:

Elian Schlesinger has spent more than half his life involved in every aspect of the jewelry business. Born the second of two children in Tel Aviv, Israel. Elian Worked in South Africa along side a famous diamond mine and diamond cutting center.

He moved to the states to start his own jewelry business where he developed lightweight durable jewelry product. Elian currently resides in Westchester, NY. The appeal of timeless, high quality Italian jewelry at affordable prices is what separates Moda al Massimo Collection from other offerings on competing channels.

JTV Is Bringing Its New Marilyn Monroe Jewelry Collection North

September 12, 2012

Jewelry Television is traveling north of the Mason Dixon line, coming to the Big Apple next Tuesday to give the press a champagne-filled preview of its new Marilyn Monroe Jewelry line.

It looks like a fancy shindig from the folks in Knoxville, Tenn. It’s being held in a loft/terrace in Manhattan.

What’s interesting to us is that in the invite (which wasn’t sent to us) editors, stylists, bloggers and media professionals are told they can borrow JTV jewelry for product placements, events or celebrity clients.

“Choose from our regular inventory of more than 30,000 items priced from $10 to $100,000.”

What $100,000 jewelry does JTV sell, we wonder?


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