So Suzanne Somers wasn’t so crazy after all.
Years ago, and for years, Somers was hawking a FaceMaster, a device that she said she swore by. She sold it on HSN and on her new home-shopping home, ShopNBC. The platinum version is about $168 right now on ShopNBC.com.
You would put some gel on your face, and then use this little electronic device that had two prongs. You would put those prongs on different parts of your face, and the electric current was supposed to tone your facial muscles, firming your face.
We’re sure some scoffed at this device, and we actually ordered it once. Then we never even opened the box.
Flash forward to August 2012, QVC. The No. 1 home shopping network’s Today’s Special Value Monday was the NuFace At-Home Microcurrent Facial Toning Device and Gel, for 200-plus greenbacks. It has two prongs that you hold on your face.
The item sold out, but here is what QVC.com said about it:
What is it: Five minutes to a new face! The FDA-cleared NuFACE Trinity is a non-invasive facial toning device that uses microcurrent technology to deliver both immediately visible and long-term results. It has an ergonomic design with easy-to-use push buttons and a charging cradle, making it easy to achieve beautiful results in just minutes a day. Use it to treat the forehead, eyebrow, under-eye area, cheeks, jaw line, and jowls.
Included with the device are two units of NuFACE Gel Primer, which is non-staining, non-allergenic, odorless, water-soluble, and safe for ultra-sensitive skin. The gel is formulated to deliver optimal results during microcurrent treatment.
Who is it for: Anyone looking for a cutting-edge solution to improve facial tone while maintaining an overall more vibrant appearance.
Why is it different: Battery-operated NuFACE Trinity uses microcurrent technology, the same technology aesthetic professionals use. This gentle, low-level electrotherapy effectively stimulates skin to promote a more toned appearance. It will not contract muscles and when used correctly feels soothing and mild. The device automatically measures your skin’s conductivity and regulates microcurrent impulse for optimal performance. Continual use is encouraged for long-term results.
In a clinical study, within 60 days 85% of users experienced improvements in facial contour and 73% of users experienced improvements in facial tone.
How do I use it: Cleanse the face and apply NuFACE Gel Primer to areas being treated. Glide the device over the natural contours of your face for an instantly visible lift. Treatment takes five minutes a day when doing basic treatment, however you may use the device every day for up to 20 minutes.
Here is what ShioNBC.com says about the FaceMaster:
“This is like taking your face to the gym. The results are absolutely amazing. You get the instructional DVD. It’s like taking me in your bathroom.” — Suzanne Somers
With the desire to look their very best, women from every corner of the world have made it a personal mission to find the most effective solutions to the challenge of looking younger.
The medical and technical team behind the revolutionary creation of FaceMaster have compiled years of research on how FaceMaster, with Advanced “Wave” Technology, can deliver affordable and beautiful results without invasive procedures.
New sleek, efficient design allows for ease of use, portable, easy storage and stability
Contains a proprietary, specialized bi-phase symmetric square wave waveform specifically designed for optimal face muscle toning
LCD display makes the FaceMaster easy to use intensity selector, program selector, feathering program and optional beeper
Two Hand Wands enhances effectiveness and customization for all procedures
Does anyone see any similarities? We’re not saying that Nu-Face did anything wrong, but its device seems to operating very much on the same science as Somers’ FaceMaster does.