Archive for the ‘Judy Crowell’ Category

Former HSN Apparel Vendor Terry Lewis Has Surfaced On Facebook

September 9, 2010

We finally found former HSN vendor Terry Lewis — on Facebook.

Lewis’s name popped up Wednesday on our Facebook page because we have some friends in common, and we e-mailed her asking what she was up to and if her devoted HSN fans could buy her clothing line anyplace anymore.

Lewis, a former HSN host whose own line, Classic Luxuries, was discontinued on the No. 2 home shopping network, e-mailed us back but didn’t spill the beans about what she is up to.

“You may ask your friends to identify themselves as customers and I will friend them,” Lewis wrote us. “I am only now joining facebook…Far too busy before. Thanks for your support.”

That was it.

Like us, Lewis was reluctant to join Facebook.

“All of my friends and family who see this are gonna say Oh my God she did it,” Lewis says on her page. “I said I’d never join a social networking site. Here I go… My line was ‘why hide behind a computer’?

She only has about 20 friends so far, but they include HSN hosts Colleen Lopez, Chris Scanlon, Shivan Sarna and ShopNBC vendor and former HSN host Judy Crowell.

Prior to the Facebook connection, we were going to call a phone number we had found for Lewis’s company, which was based in Tampa.

But Lewis’s Facebook profile says she is now in Greenwood, S.C.

ShopNBC’s Judy Crowell Celebrates A Birthday, And Debuts Spring Collection On The Network

April 1, 2010


It’s April Fool’s Day, and also home-shopping veteran Judy Crowell’s birthday. Later tonight going into Friday, Crowell launches her spring collection on ShopNBC. In fact, her water-resistant pea coat — or swing coat, as ShopNBC describes it — will be Friday’s Top Value.

“I launch early the night of my birthday into the next day — a big celebration all the way around,” she said.

Crowell was speaking to us as she and her husband and fellow ShopNBC vendor, Paul Deasy, were driving from Arizona to Nevada Monday. She and Deasy visited, and shot videos, at five mines, including the Sleeping Beauty Mine in Globe, Ariz. That footage will air when Deasy does his Gem Insider shows in late April.

Crowell and Deasy have worked at all three of the major home shopping outlets – QVC, HSN and ShopNBC. Last year Crowell debuted a line of accessories, mainly handbags, on ShopNBC, while Deasy has been doing a jewelry collection.

Crowell’s spring collection is mainly rain coats, spring outerwear and jackets. She said she was looking to bring clothes with classic lines, but also a twist to stand out in the crowd, to ShopNBC shoppers. Several of her coats have unusual collars af ruffles.

“There’s a lot of interest in the collar treatments,” Crowell said, noting that special collars bring the focus to one’s face.

Paul Deasy, Home Shopping’s Resident Gem Connoisseur, Dishes To Us About The Black Opal He’s Bringing To ShopNBC, And More

February 18, 2010

Paul Deasy

Home shopping veteran and gem expert Paul Deasy told us that he has some surprises coming up on his “Gem Insider” shows tomorrow and Friday on ShopNBC, and for the rest of the year at the No. 3 home shopping channel.

Deasy, who previously worked at HSN and QVC, said Wednesday that he is debuting special Australian black opal on ShopNBC for its Tucson ’10 Sneak Peek event. And the other gemstones he will feature are the now-hot malachite, amazonite and the very rare gaspeite.

“No one’s been able to ever get any kind of affordable, truly affordable, Australian black opal to the customer,” Deasy said. “We’re going to achieve that.”

ShopNBC’s Friday’s Today’s Top Value will be from Deasy’s “Gem Insider” line.

We interviewed Deasy by phone, with him speaking to us from a hotel room in Minneapolis, where ShopNBC is headquartered. He arrived there this morning with his wife Judy Crowell, a fellow ShopNBC vendor and QVC and HSN alum. They flew in from their home in Florida, fresh off a six-day trip to attend the Tucson Gem Shore.

Deasy, who is working on a book on opals, met his business partner, Peter Vajda, when he traveled to the Australian opal mines to film video to air on QVC about a decade ago. They both “shared a passion” for opals, according to Deasy.

Vajda, who is also an expert on turquoise, has been stockpiling opals for years from his camp in Lambina Station in the Outback. He’s perfected a proprietary process – a treatment similar to stabilizing turquoise – to make to the opals more durable. It also enhances their color, so it’s “just absolutely sensational,” according Deasy.

Compared to opal that is now selling for $420 to $500 a carat wholesale, “We’re going to have prices that are just going to blow everybody away, and it’s only available at this point on ShopNBC, because we’re giving them the right of first refusal on it,” according to Deasy.

Now may be the time to grab your black opal, some of which will be set in sterling silver, from ShopNBC. Because of the tough economy and fuel costs, there has been a dramatic decline in opal mining in Australia, Deasy told us.

The upcoming “Gem Insider” show will also feature high-quality amazonite, the bluish-green opaque stone, that Deasy found in Colorado, as well as malachite, the pretty deep green striated stone that’s very “in” this year.

“We found a tremendous source in the Democratic Republic of the Congo…The material is gorgeous,” Deasy said of his malachite, which is a byproduct of copper mining.

Judy Crowell

Finally, the “Gem Insider” show will offer bright green gaspeite from western Australia. We love the vivid color of gaspeite, and we used to often see it featured in jewelry in shops in Scottsdale. But we haven’t spotted it in recent visits. Deasy said that’s because gaspeite isn’t even being mined right now.

“It’s really rare stuff,” he told us.

Deasy has big plans for “Gem Insider” this year. Look for “Mined in America” shows that will feature rubies, sapphires and emeralds from North Carolina; peridot from Colorado; and turquoise from veteran mines.

“We think there’s a lot of stories to be told right here in our own backyard,” he said.

Deasy will also be going to mining sites in the United States and South America to film videos that will air during his “Gem Insider” shows later this year. Both he and Crowell traveled to mines when they were at QVC to give viewers a bird’s eye view of the gem business.

“We found that formula to be very successful in the past because I’ve always felt that people certainly love the gemstones, but they love to find out a lot more about history and culture,” Deasy said. “It’s also a way for them to vicariously enjoy the mining experience without getting their feet dirty.”

Crowell is busy, too. While we were interviewing Deasy, she got her first look at sample of a piece of outerwear – part of her new line for ShopNBC — that she had sent to the hotel in Minnesota.

Crowell has already introduced a collection of handbags and scarves on ShopNBC, and will be premiering the outerwear on the channel next month.

Ex-QVC and HSN Host Judy Crowell Has Her Primetime Premiere On ShopNBC

November 25, 2009

We caught part of Judy Crowell’s second show on ShopNBC Tuesday, at 9 p.m., and she still has it.

Former QVC and HSN host Crowell was well paired with ShopNBC host Melissa Miner, who said that she learned how to be a host by watching Crowell.

“You get around, don’t you?” said caller Carol, referring to Crowell’s stints at all three home shopping networks.

Crowell joked back that Army brats like her “can’t sit still.”

Caller Shirley said of Crowell, “She was my favorite on the other channels…I just can’t tell you how happy I am.”

Shirley even picked up several of Crowell’s new handbags (See Q&A with Crowell).

Crowell looked a little blonder than we remember her. She did a nice job, not too hyper or hard-selling like some other home shopping hosts we know.

Crowell, who is married to ShopNBC “Gem Insider” Paul Deasy, reiterated what she told us in a recent interview: That her accessories collection, which includes faux leather handbags, is meant to add zip to your wardrobe inexpensively.

“You don’t have to break the bank to do it,” said Crowell, who was wearing a sleeveless black sheath dress.

Her purses have a signature leopard print lining, and Crowell claimed that her purses look and feel like distressed leather.

Crowell’s unusual item was a pair of designer-look reading glasses, for those of us who need them.

Crowell’s first show on ShopNBC was at 2 a.m. Tuesday.

ShopNBC Makes It Official With Press Release On Judy Crowell’s Debut With Accessory Line

November 25, 2009

Judy Crowell

We know this is not news to our readers, but here is a slightly edited version of ShopNBC’s official press release Tuesday on the debut of Judy Crowell’s line:

Judy Crowell Launches New Fashion & Accessories Collection on ShopNBC

MINNEAPOLIS — ShopNBC, the premium lifestyle brand in electronic retailing, announced today that Judy Crowell, television shopping industry veteran and fashion trend forecaster, has joined the network as the inspiration and designer of the new show series, “Judy Crowell Collection.”

Ms. Crowell will premiere on ShopNBC Tuesday, November 24 at 2 am and 9 pm ET.

Judy Crowell brings over 20 years of television experience to ShopNBC. She began her career as a TV correspondent, then as a TV shopping host for QVC and HSN. Ms. Crowell’s career led her to fashion hot spots around the world, including Monte Carlo, Basel, Milan, and Hong Kong, where she developed a global sense of style. Ms. Crowell is certified as a trend forecaster from the World Fashion Council.

The Judy Crowell Collection will feature fashion outerwear and accessories for women seeking to update their wardrobe and help create a polished look. Designed to enhance rather than replace a woman’s wardrobe, the Judy Crowell Collection also caters to women searching for timeless and affordable accessories. Viewers will be surprised and delighted with the newest trends in handbags, sunglasses, scarves and more, along with Ms. Crowell’s advice on where and how to wear each piece.

Judy Crowell’s Key Accessories for Holiday 2009:

– Paisley Scarf (S51183). Key accessory for the season, the scarf adds
instant sophistication to any outfit.

– Crackle Finish Clutch (S50996). Add a little ooh la la to last year’s
little black dress.

– Braid Detail Shopper Handbag (S50997). Look pulled together and stay
organized with this handy tote that shifts from work to play.

“We are pleased to welcome Judy and her collection to the ShopNBC family,” said Cindy Chen-Derkacz, ShopNBC’s Vice President of Fashion.

“Her sense of style and trend insight is long-admired by her loyal viewers and industry experts. Judy’s presentation style is not only entertaining, but will also educate viewers with effortless ways to create a timeless and polished look. Judy and her collection are an exciting addition to our fashion category, as we continue to build an array of wardrobe options that work for the busy lifestyles of ShopNBC customers.”

“Since the moment I walked into ShopNBC and felt the energy of the network and its entire staff, I’ve been excited to premiere the Judy Crowell Collection to viewers across the country,” said Judy Crowell, designer and guest expert.

“As women, we oftentimes have an entire closet full of clothes yet feel like we have nothing to wear. I hope to change that. I’ll be combining my experience and enthusiasm for fashion, along with helpful style tips to educate, entertain, and connect with viewers.”

QVC And HSN Alum Judy Crowell Returns For Second ShopNBC Show 9 P.M. Tuesday

November 24, 2009

If you missed her 2 a.m. show Tuesday, as we did, former QVC and HSN host Judy Crowell will be back on ShopNBC at 9 p.m. with her new line.

This visit, the Judy Crowell Collection is offering inexpensive handbags and scarves, as well as a pair of reading glasses.

Tonight the merchanise includes a animal print satchel at $67 and a braid-detail shopper bag at $61.

Crowell’s husband Paul Deasy, also an alum of QVC and HSN, has been a jewelry line called The Gem Insider for ShopNBC since earlier this year.

And Crowell will be bringing sportswear and outerwear to ShopNBC when she returns early next year.

Get A Sneak Peek At QVC And HSN Vet Judy Crowell’s New ShopNBC Collection Online

November 23, 2009

Judy Crowell

Former QVC and HSN host Judy Crowell’s new collection on ShopNBC debuts early Tuesday morning, and the items are now up on the home shopping network’s site.

Her first show is on at 2 a.m., too late for us. But Crowell has faux leather handbags ranging in price from $32 to $66, as well as several scarves.

She even has a pair of reading glasses, at $30.

While Crowell is only bringing in accessories this visit, when her Judy Crowell Collection does its full launch next year she will be selling sportswear and outerwear, as well.

Crowell’s husband, fellow QVC and HSN alum Paul Deasy, already hosts a jewelry line for ShopNBC called the Gem Insider.

ShopNBC Has Gained Traction For Turnaround, CEO Keith Stewart Says

November 18, 2009

Keith Stewart

ShopNBC saw a slip in sales, but substantially cut is losses in the third quarter, prompting officials to say Wednesday that the company’s turnaround is moving forward.

“The turnaround of ShopNBC has gained traction,” ShopNBC CEO Keith Stewart said during a third-quarter conference call.

“Changes to the business merchandising efforts are starting to unlock our customers growth potential,” he added. “And once you have traction, it’s full speed ahead…Q4 is the right quarter to continue accelerating forward.”

Third-quarter revenue was $119.4 million versus $124.8 million, a 4 percent drop versus the same period last year, as ShopNBC intentionally lowered its average selling price by 49 percent and increased unit volume by 90 percent. Net average selling price was lowered to a record $95 during the quarter versus $187 in the year-ago quarter.

“This reduction in our average selling price is an essential part of our strategy to increase viewership, rebuild out customer base and increase unit volume,” ShopNBC chief financial officer Frank Elsenbast said.

He noted that ShopNBC had changed its product mix to more health, beauty and home items and less high-ticket consumer electronics products.

Adjusted EBITDA was a loss of $5.6 million compared to a loss of $13.3 million in the year-ago period. The net loss for the third quarter was $12.9 million compared to a $20.8 million for the same quarter last year.

Net sales in the first nine months were $372.6 million, a drop from $423 million in the prior-year period. The net loss for the first nine months was $33.2 million, down from $54 million a year ago.

In the third quarter ShopNBC got 1.1 new customers each minute every day, and saw 4 percent growth in net orders, the first increase in seven quarters, according to Stewart.

Judy Crowell

The network added 122 vendors, included big names like actress Suzanne Somers and celebrity plastic surgeon Dr. Robert Rey, who has a show on E! Entertainment Television.

SHopNBC is now “the definitive destination for watches,” with sales up 66 percent in the third quarter, according to Stewart.

Beauty “was another out-performer in the quarter, and it’s firing on all cylinders,” Stewart said.

Beauty sales were up 77 percent over last year, with 29 new brands launched, including Rey’s skincare line.

On the fashion side, ShopNBC debuted 50 new brands and concepts in the third quarter with sales up 6 percent, according to Stewart. It will launch 17 fashion lines before the end of the year, including the Judy Crowell Collection, from the former QVC and HSN host.

Stewart was upbeat about the home shopping business in general and ShopNBC in particular.

“This industry itself will continue to grow over brick-and-mortar,” he said. “The power of the Internet and television is pretty tough to beat.”

As for ShopNBC, the CEO said, “We also have stated previously we will double our sales every five years.”

The network needs 15 percent compound growth quarterly to achieve that target, according to Stewart.

Yet Another One Of Her Amazing Talents: Highly Desired Actress Megan Fox Doing Handbag Line For ShopNBC

November 18, 2009

Actress sexpot Megan Fox, often voted one of America’s most desired women, is doing a handbag line for ShopNBC, the company said Wednesday.

We bet ShopNBC sees a substanital increase in male viewership when she comes on the air.

During a third-quarter conference call, ShopNBC CEO Keith Stewart said that the network has 17 new fashion lines set to debut in the fourth quarter, including Megan Fox handbags and Ed Hardy accessories.

The Judy Crowell Collection, from the former QVC and HSN host, will also premiere in the last quarter.

Fox, a fellow Taurus like us, has starred in “The Transformer” movies and fare like “Jennifer’s Body.” All those young-lad magazines, like “Maxim,” love her, and she is constantly on their covers. Keep dreaming guys. You don’t have a shot.

In the third quarter, Stewart said that ShopNBC debuted 50 new brands and concepts, with sales up 6 percent over the prior-year period.

We asked ShopNBC for more details about sexy Fox and her line, but nothing back so far.

ShopNBC Gets Back A Husband-And-Wife Team As QVC/HSN Alum Judy Crowell Joins Hubby Paul Deasy On The No. 3 Home Shopping Network

November 18, 2009

Veteran home shopping host Judy Crowell says her return to Minnesota is like Dorothy coming back home from Oz.

Crowell, an Army brat, began her career in home shopping in 1989 at Cable Value Network, CVN, in Minnesota in1989. Later this month, Nov. 24, Crowell will debut a new accessory and clothing line on ShopNBC, which is in Minneapolis.

“It’s almost like Dorothy,” Crowell said. “I clicked my heels and I’m going back home again, full circle.”

Crowell and her husband Paul Deasy, who is guest host for a jewelry line on ShopNBC, both started their gigs as home shopping hosts in 1989. While Crowell was at CVN, Deasy was at Home Shopping Network, now called HSN.

“Ironically, as life would have it, our lives were parallel before we met each other,” Crowell said.

Judy Crowell and Springer Spaniel friend Brie

Crowell had also traveled to places like China so she could discuss jade on the air, while Deasy have been to Africa at tanzanite mines and to Australia to see opals mined, to better describe them.

The husband-and-wife team have a common love of travel and jewelry, as well as “the love of really being able to tell a story about where things come from so that our customer could appreciate the experience and what it takes to get the product into their hands, that it’s not just plucked from a tree,” according to Crowell.

Crowell and Deasy both first worked at QVC and then HSN together, until exiting the No. 2 home shopping channel.

One of our most-asked questions is why did the married couple leave HSN. Deasy exited in December 2007, while Crowell left in April 2008.

After 18 years of each being a host, Crowell said, “We each kind of came to the conclusion that it was just time for a new challenge….That really is the truth. It was just time to move on and do some new things.”

Crowell and Deasy each made the choice to leave HSN themselves, according to Crowell.

“Paul had made the decision to leave first, and I was thinking about it,” she said. “I really had one of these moments, it was actually a long weekend, of sitting in front of the fireplace and staring into the fire and thinking I’ve been a television personality for 28 years, and now I’m thinking about getting out of the business and taking a chance, with no net.”

It was not an easy decision, according to Crowell.

“It was really scary because I really love the business and I loved being on television and I love the interaction with the customers,” she said. “That’s why you do it. …Whenever that phone call would come in, and it was somebody who would say, ‘Hi, I’ve been watching you for so many years. It’s so nice to talk to you. Say hi to Paul.’ That’s the joy in this…and now you’re saying goodbye to it.”

Paul Deasy

Full-year non-compete clauses kept Crowell and Deasy off the air, and gave them time to build their own businesses.

“If you were to ask ‘Why were they gone for so long, that answers part of that question,’” she said.

In addition to planning her ShopNBC line, Crowell has been doing voiceover work. She has also joined the World Fashion Council and is taking classes to be certified a fashion trend forecaster.

Crowell and Deasy approached ShopNBC about doing lines for it, according to Crowell.

“At one point we were talking about, ‘You can to one channel, I can go to another,'” she said. “And we considered that for awhile, but as timing would have it, as the needs of the different channels would have it, it turned out as they say, meant to be.”

Crowell and Deasy are in a way replacements for home-shopping’s other veteran husband-and-wife team, Pam and Wes McCoy. The McCoy’s were let go as hosts from ShopNBC in a cost-cutting measure, but Pam still has a clothing line on ShopNBC. 

The jewelry line Deasy guest hosts, the Gem Insider, debuted in July.

“ShopNBC has treated us like gold,” Crowell said. “They’re thrilled to have us both on board.”

Deasy’s book “Colored Gemstones” is sold on ShopNBC. And he is working on a second book on gems, this one on opals.

“From now on he’s going to be focusing on individual gemstones,” Crowell said. “And then he eventually wants to write another book similar to the one that’s already available, but on another whole series of gems that he didn’t have a chance to touch on in this book. There are hundreds of other ones.”

The night before their 2003 wedding, Crowell and Deasy with Kristen and Kyle

Crowell and Deasy still live in Florida, where their former employer HSN is based. They don’t plan to relocate to Minneapolis, where ShopNBC is located.

First of all, Deasy’s children, Kristen and Kyle, from a prior marriage live in Florida, as do Crowell’s parents.

And Crowell said that she has resided in the Midwest, in states such as Wisconsin, while working for TV before coming to home shopping.

“It’s a great place to live,” Crowell said. “It’s absolutely beautiful. The people are wonderful, but it’s really cold…. There’s something about landing in Tampa. Whenever we come home, it feels like a vacation.”

Crowell accompanies Deasy when he travels to Minneapolis for his ShopNBC shows.

“We’re up there a couple of times a month,” she said.

It looks like Crowell and Deasy have found happiness.

“We’re a great team,” she said. “We’re really lucky. It took a long time to find.”

See related story, “QVC and HSN Veteran Judy Crowell Explains Her New Line on ShopNBC.”


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