Archive for the ‘Charla Rines’ Category

Catch Former ShopNBC Host Charla Rines This Weekend On DirecTV

February 18, 2011

Former ShopNBC host Charla Rines has popped up again.

The spike-haired blonde, who was let go a year ago from the Minneapolis-based home shopping network, posted on her Facebook page that she will be appearing on DirecTV with a watch show this weekend.

“Hi there ladies and gents!,” she posted. “Haven’t been in touch in a while, sorry! i’ll see you this sat & sun nights 6-9 pm east on world of watches, direct tv 227, with lior. lior has a great line-up and great pricing. should be fun. not sure if they’re live streaming on the web. but when i find out i’ll let you know. miss you all. see you soon!”

Whadup With Startup EmVee TV? Is It Out Of The Home Shopping Game?

December 13, 2010

Whadup with EmVeeTV? Is it kaput?

One of our astute readers said that she couldn’t find the “boutique” home shopping network on her channel lineup any more, and that its website was down.

We went to the site outselves, and it said, “We apologize but our ecommerce site is currently unavailable. For customer service questions, please call 877-752-8103.”

We called that number at least a half dozen times, and the line was always busy.

EmVee TV debuted in January with carriage on the nation’s two major DBS providers, DirecTV and Dish Network.

At the time the network, based in Clearwater, Fla., described itself thus:

EmVee TV is a “boutique” home shopping network focusing on the sale of quality products that are unique, available in limited quantity or offered exclusively by Emvee TV, via television and http://www.emveetv.com. On January 9th, 2010, EmVee TV began broadcasting to over 32 million homes on DirecTV and Dish Network and a 25 year old dream of founders, Mark Brown and Rebecca Moore came true. Mark and Rebecca have worked for and with the largest home shopping networks…

We used to cover DBS, and we have a call in to DirecTV to find up what if in fact EmVee TV is gone.

The network was profiled in the St. Petersburg Times in September. It was a glowing story about how well EmVee TV was doing, and had interviews with a backer who anted up $2 million for it. EmVee TV claimed that it was halfway to its goal of racking up $8 million in first-year sales.

We also believe that ShopNBC exile Charla Rines appeared on EmVee TV this year.

Former ShopNBC Host Charla Rines Is Pitching For Minnesota Jewelry Shop

December 2, 2010

Popular former ShopNBC host Charla Rines has picked up a gig pitching diamond earrings for a local jewelry store in Minnetonka, Minn. We say more power to her.

Rines, whose apparent layoff from the home shopping network earlier this year had her many fans in a rage, said on Facebook Wednesday that she is doing some work for Evergreene Jewelers.

“Hey Everyone – check out this fabulous pair of inside out diamond hoops!,” Rines posted. “I’m proudly associated with Evergreene Jewelers, and the best news is that they ship nationwide! These stunning hoops are the perfect gift for you! Call and speak with Liz to order yours!”

Also posted was a video of Rines, still sporting her trademark spikey short blond hairdo, at the jewelry shop. Rines talks to the owner, Liz, and hawks a pair of 1 1/4 carat inside-out diamond hoops, GH SI, selling for $1,950, down from $2,250.

The owner is throwing in a pair of cubic zirconia earrings and a jewelry travel pouch.

Ex-ShopNBC Host Charla Rines Does Stint On Australia’s TVSN For Isomers

September 22, 2010

Former ShopNBC host Charla Rines, who did duty at EmVee TV a few months ago, has another new gig.

On her Facebook page Tuesday Rines wrote, “Getting ready for my first show on TVSN in Australia as the Isomers spokesperson! Tune in at 8:30 eastern — www.tvsn.com.au.”

Isomers is an anti-aging line that Rines often did presentations on when she was on financially ailing ShopNBC, which unceremoniously canned her early this year.

By the way, Rines had told us that she auditioned for this season’s “The Apprentice,” which features professionals who got laid off as part of the recession (we should have auditioned for that show, too). We think she would have been great.

High-End Jewelry Designer Sonia Bitton Returns To ShopNBC — Hawking Cubic Zirconia

June 28, 2010

Well, luxury jewelry designer Sonia Bitton is back on ShopNBC — selling a line that’s in sterlng silver and cubic zirconia!

French Bitton, who once brought ShopNBC glorious pieces that were thousands of dollars — with high grade diamonds and set in gold — now has the Sonia Bitton for Brilliante Collection on the No. 3 home shopping network.

Brilliante is ShopNBC’s simulated diamond line, i.e. cubic zirconia, the item that gave home shopping a bad rap. QVC’s brand name for this fake bling is Diamonique, while HSN calls its Absolute.

Exiled ShopNBC host Charla Rines was a huge fan of Bitton’s work, and always wore one of her huge diamond rings on-air.

But when Rines got the boot in January, Bitton became MIA from ShopNBC, too. We believe Rines was working with Bitton at an Australian home shopping channel for a bit earlier this year.

This is all part of the de-evolution of ShopNBC, which once targeted affluent customsers with high-end jewelry.

IndieShop Lands A Wall Street Journal Puff Piece, Written By Christie Brinkley (Not), Who Is Coming To QVC

June 17, 2010

Christie Brinkley isn't writing for The Journal, but she is coming to QVC

IndieShop, the new home shopping network that will feature independent designers, got a big plug in The Wall Street Journal Thursday. Kudos to Trylon Communications, IndieShop’s PR firm.

The network, which will be cobbled together with paid programming purchased on cable networks across the country, was featured in the lead story of The Journal’s “Style” section, in a feature headlined “Crafts, Clothes and Clout.”

We misread the byline when we first read it, and thought times were so tough for model/divorcee Christie Brinkley that she was now freelancing for The Journal. But the writer was actually Christina Binkley. We need our contact lens cleaned.

Brinkley, however, does have a home shopping connection: She is bringing her jewelry line, already sold on Ross-Simons, to QVC.

Anyway, The Journal credits Melissa Perrucci, 42, a former Time Warner executive, with being the founder of IndieShop.

Former ShopNBC host Charla Rines said on Facebook that she’s about to land a job on a start-up network that sells luxury items. If it’s not EmVee TV, as we believe it is, maybe it’s IndieShop.

Ex-ShopNBC Host Charla Rines Says She’s Close To New Job At A Start-Up: Is It EmVee TV?

June 17, 2010

This mug may be back on the air soon

Loyal fans of former ShopNBC host Charla Rines, you may be seeing her back on the air soon — apparently selling high-end goods.

Rines, who was let go by ShopNBC in January, wrote on Facebook Wednesday that she may close to a deal for a new gig.

“Well, I’m close to putting my mug back on air at a small start-up,” she wrote. “If I can make this happen you ladies will have your luxury product back big time. all prayers welcome!!!”

One of our astute readers suggested that Rines may be heading to EmVee TV, which describes itself as “a boutique shopping channel.” It’s available on DirecTV and Dish Network. Former ShopNBC vendors the Ramseys are already on EmVee TV.

Here’s how the network describes itself:

EmVee TV is a “boutique” home shopping network focusing on the sale of quality products that are unique, available in limited quantity or offered exclusively by Emvee TV, via television and http://www.emveetv.com. On January 9th, 2010, EmVee TV began broadcasting to over 32 million homes on DirecTV and Dish Network and a 25 year old dream of founders, Mark Brown and Rebecca Moore came true. Mark and Rebecca have worked for and with the largest home shopping networks…

Rines’s fans have been quite vocal about ShopNBC’s change in strategy, and they’re not very happy about the network moving away from peddling high-end jewelry to food, housewares, etc.

In a footnote to her Facebook post, Rines added, “Wow,this unemployment has got me cooking edible food. Madison and boyfriend are even eating my meals. I’m especially proud of my Chicken Kiev!”

Well Charla, unemployment hasn’t helped our cooking skills at all.

Former ShopNBC Host Charla Rines Gives Us An Update On Her Status

June 13, 2010

Charla's as tech savvy as we are

Much-missed ex-ShopNBC host Charla Rines gave a shout-out on Facebook to her fans Friday.

Here is her post:

hi ladies and gents, i’m getting my rear kicked for not posting here! ok. life has been quiet. still looking for an opportunity. until i find one mr. cheeks is getting tired of me. he likes to be alone so he can take his nap each afternoon. finally got a cordless keyboard and mouse for my notebook. frustrating. couldn’…t get it to work. madison came over and discovered i put the mouse batteries in backwards! uhg

Don’t fret Charla. We’d probably have put the batteries in backwards, too.

We know Charla did some work for a home shopping channel in Australia, and most recently tried out for “The Apprentice.”

ShopNBC’s Net Sales Drop 7 Percent In The First Quarter, While The Home Shopping Network Posts An $11 Million Loss

May 19, 2010

It was a very bad first quarter for ShopNBC. Maybe it’s bad karma for letting popular host Charla Rines go in January.

The No. 3 home shopping network Wednesday reported that its net sales dropped 7 percent, to $125 million, from the year-ago period. And it posted a $11 million net loss, down from its $12 million net loss a year ago.

“While sales in the business segment of consumer electronics were soft in the quarter, we have clearly defined strategies in place to ensure this business improves,” ShopNBC CEO Keith Stewart said in a statement. “We remain excited about our multi-channel offerings and go-forward plans to drive the top line and deliver sustained, profitable growth.”

The network’s first-quarter performance is especially disappointing when compared to the dominant players, QVC and HSN, who saw sales gains of 10 percent and 9 percent, respectively.

ShopNBC’s adjusted EBITDA was a loss of $4.3 million compared to an adjusted EBITDA loss of $6.8 million in the year-ago period, driven by improvements in gross margin.

Gross profit increased 8.4 percent to $45.7 million and gross profit margin improved 510 basis points to 36.6 percent versus 31.5 percent last year, driven by merchandise margin rate improvements in several key categories.

“We continued to make progress in the first quarter across the many leading indicators that drive our business,” Stewart said. “Our gross profit margin improved by 510 basis points to 36.6 percent. Our e-commerce penetration continued to perform at industry-leading levels, up 950 basis points to 39.6 percent. Disciplined execution in merchandising and financial planning remained in focus, reflecting well-controlled inventories, working capital management and tight expense controls, as we offered the customer a continuous flow of new and exciting merchandise….Looking ahead, we expect our customer activity and leading indicators to continue trending positively.

The Dumping of Louis Dell’Olio And Charla Rines Sparks Customer Outrage At QVC And ShopNBC: How Shifts In Strategy Can Alienate Shoppers

April 18, 2010

Charla Rines

We’ve chronicled two instances now where customers of QVC and ShopNBC have become livid, and threatened to boycott those networks, because the two channels were getting rid of two popular personalities.

In the most recent brouhaha, more “mature” QVC shoppers were ready to tar and feather QVC president Mike George and John Malone and Gref Maffei, who run QVC’s parent Liberty Media, when they got word that the home shopping channel was dropping designer Louis Dell’Olio’s line.

Linea Ladies (named after his QVC Linea collection) this week mounted a focused campaign to keep Dell’Olio on the air, setting up a Twitter account, bombarding the offices of George and Malone with phone calls, and writing to these executives.

Who knows what will happen ultimately. Campaigns like this, no matter how passionate the protesters, seldom work.

But the “Ladies” seem to have made some progress last week on behalf of Dell’Olio. The award-winning designer wrote on his blog Friday that QVC officials now want to meet with him to discuss the future of his line for them. Prior to that, Dell’Olio said that QVC had informed him that it would stop placing orders for his line in the fall.

Customer relations are not much better at ShopNBC, where angry viewers are still shocked that the No. 3 shopping network canned spike-haired Rines, a loud-mouthed but popular host, back in January. Our blogs about Rines have received the most traffic of any items on this site, and more than 80 people have posted comments damning ShopNBC for letting Rines go.

These ShopNBC customers are also posting that the network had gone down the toilet in terms of the quality of its merchandise, especially the high-end jewelry that Rines used to do presentations on.

What’s going on here? You are seeing customer reaction to major changes in strategy at both QVC and ShopNBC.

Mindy Grossman

HSN is making similar changes, but even when veteran vendor Suzanne Somers left last fall after more than a decade at the network, there was no viewer ire. We guess that’s because she had her new home-shopping gig set up — moving over to ShopNBC.

With the recession, it’s a tough environment out there for home shopping networks. Gems TV went black last Thursday, and has filed for Chaper 11 bankruptcy protection. QVC, HSN and ShopNBC obviously don’t want to suffer a similar fate.

All three home shopping networks have shifted their strategies. For one, they have changed their product mixes to include less jewelry (which apparently no one but us is buying nowadays) and much more beauty and consumer electronics producs.

QVC and HSN are going in similar directions in many respects: In particular, they are replacing their older clothing lines with hipper fashions by younger designers. So for example, you have HSN CEO Mindy Grossman bringing in higher-end design talent like Badgley Mischka, Naeem Khan and Stephani Greenfield to the network.

In the case of QVC and Dell’Olio, he makes gorgeous classic tailored clothes, the kind of garments that women my age love. But QVC is trying to attract new, younger viewers, and has brought in more fashion-forward designers such as Isaac Mizrahi and Chloe Dao with their edgier fashions.

Linea Ladies pointed out to QVC that they have lots more disposal income than the kids, and that younger shoppers are fickle and unloyal. Good points.

If you read QVC’s online forums, you will soon learn that the Linea Ladies don’t like the new designers like Mizrahi, and that they feel they are being swept aside in the home shopping channel’s push to draw new shoppers. And these women are probably right.

Keith Stewart

That age issue is also at the center of customer anger over ShopNBC letting Rines go: She was not a 20-something, she was maybe a 50-something. The new generic, picture perfect hosts that ShopNBC has hired just don’t cut the mustard, according to Rines’s fans.

With her bright red lipstick and short platinum blonde hair, Rines didn’t look or act like any other host on a home shopping channel. She was outspoken, blunt, sarcastic and had a real edge to her. She drove us nuts sometimes, but at least she didn’t have the nauseatingly sweet, unskeptical persona of many home-shopping network hosts.

ShopNBC’s situation, except for it getting rid of an older talent, is opposite of QVC’s and HSN’s. Chief Keith Stewart is trying to make the No. 3 home shopping channel less upscale, lowering the average price of its merchandise. You won’t see many $20,000 rings being sold on ShopNBC now, the way you used to.

And he is widening ShopNBC’s product mix to be more like QVC and HSN, in that the No. 3 home shopping network is now selling gourmet food and even 3D HDTV sets (before its two rivals did).

All three home shopping channels will soon be reporting their first-quarter earnings. They have been seeing rising sales, so maybe their new strategies are working.

But their core customers are not happy. And those are the shoppers that they depend on to come back again and again.


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