When we wrote about QVC host Lisa Mason leaving, our talented fellow blogger and TV-history-genius Hugh Jee pointed us to a post on QVC.com.
It was a copy of a story that was in the QVC “January Insider” about Mason’s departure.
Thanks fellow New Jerseyite Hugh Jee, for the tip. For a great read check out his blog, Useless Trivia and Mindless Rants. It is anything but that.
Here is the story from the Insider:
Hello, Good Bye
After 15 years at the Q, Program Host Lisa Mason has decided to return to her first love: news broadcasting. What prompted Lisa to make this decision was a question many of us may have asked ourselves at some point in our lives: What does the future hold for me?
“I came to the realization that I’d done everything that I could’ve possibly done at QVC,” says Lisa. “You kind of come to a jumping-off place where you either continue on the path which is fulfilling but not necessarily as challenging as you’d like, or you step into another career path. So it looks like my life will return to my former love and I’ll be heading to New York City.”
Lisa Mason’s straight-talking style has a way of drawing you in and making you feel as though you’re right there with her, trying out Mally’s latest eyeliner. She’s compassionate, yet punchy; salt of the earth, yet sweet. All of these qualities make Lisa the perfect addition to any TV newsroom.
Lisa was an anchor, talk show host and producer for public broadcasting station KETA in Oklahoma City prior to joining QVC. Over her 15 years as host, she’s aced the art of rolling with it. “With any new job, you’re more uptight when you begin and are not certain of yourself. I wouldn’t say that I’m certain of myself, but I’m relaxed enough to make a mistake. So when I do, I just move on. And I enjoy the experience much more because I don’t take myself so seriously.”
In the early days, friend and mentor Mary Beth Roe gave Lisa the best advice: just be prepared. “Being ill-prepared is probably the worst thing you can do at this job,” Lisa stresses. “You really can’t wing it. You have to know the truth before you say it.”
When asked why she thinks people relate to her so easily, Lisa chalks it up to staying on topic. “I’ve always tried to never make the presentation about myself or my interests. The description of the item solely and purposefully has to be focused for the understanding of the viewer. That is the job. It’s really less about self-promotion and more about understanding the item.”
Lisa’s built countless friendships at the Q, and two pals in particular are just a couple blocks away from her Upper East Side home—Laura Geller and Michael O’Connor. Other influential people include hosts Leah Williams and Jayne Brown, both a continuing source of support. Lisa fondly remembers making a “Let It Snow” music video with Jayne. After recording and arranging their vocals, the pair spent an astounding 12 hours at the shoot. “It’s one of my favorite QVC memories. It was a long day, but it was really super fun. Jayne’s a great singer.”
Many of Lisa’s most cherished moments have been on air with viewers. “What’s always been so meaningful to me Is when a viewer calls in, let’s say during a Diamonique® show, and their story becomes very personal—either the loss of a spouse, a challenging time, recovery from an illness. These are some of the stories people have shared, which they didn’t have to but chose to.”
It’s not surprising that customers feel like they know Lisa, and she considers this the biggest compliment. But there are some things people may not know, such as how she’s training for a half marathon and holds a license in real estate investment. “My husband Gino and I have bought and sold numerous properties since 2000. Our rule of thumb is we only buy what we would be willing to live in. We buy it, hold it, live in it for a year and a day and sell it. It was fun, but those days are kind of over.”
Sounds like Lisa and Gino will be calling Manhattan home for more than a New York minute.