Will HSN’s Vitamin Maven Andrew Lessman Skewer ShopNBC’s New Nutrition Expert, The Wizard Of Oz, In His Blog?

ShopNBC is getting its own vitamin guru, its answer to HSN’s Andrew Lessman.

Nationally recognized nutritionist Dr. Oz Garcia will introduce his new proprietary line, Vivantage Supplements, to ShopNBC in a sneak peek this Monday, the network said Friday.

Now the question is will Lessman take pot shots at Garcia in his blog the way he did at QVC’s supplements, criticism that prompted QVC to sue Lessman.

Nutritionist to the stars Oz Garcia

And where does this leave HSN refugee Suzanne Somers and her nuitritional supplement line, which ShopNBC also sells?

Garcia is a best-selling author and who was twice voted “Best Nutritionist” by New York Magazine, ShopNBC said in its press release. The network will be have a preview offer ready before the line’s full launch in later in September.

The line will premiere on ShopNBC Monday and Tuesday.

Garcia is going to give us the dope about how Vivantage can help deliver the nutrients that many of us do not get from diet alone. With more than 25 years of experience in the health and wellness industry, Garcia will explain how the products in Vivantage help provide a complete and balanced vitamin and supplement program.

“The elements in Vivantage include the highest quality supplements available in today’s marketplace and are designed with targeted, research-based formulas that work together for a healthier lifestyle,” the ShopNBC PR machine said.

Those are the kinds of claims that might get Lessman riled up. QVC tried, and failed, to get an injunction to stop Lessman from blasting its supplements in his blog.

ShopNBC is offering four different options of the 30-Day Trial Size of the Multi-Vitamin sneak peek will be offered to customers: a multivitamin pack for men and women aged under 50 and over 50.

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7 Responses to “Will HSN’s Vitamin Maven Andrew Lessman Skewer ShopNBC’s New Nutrition Expert, The Wizard Of Oz, In His Blog?”

  1. Monique Duenas Says:

    On sept 26/2010, I order on ShopNBC the Vivantage Multi Vitamin & Mineral for women 50 plus. I’m very happy for easy it is to take my vitamin. The individual package with the 5 piles are very convenient. I will order some more to take with me on my trip for France. Thank you

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  5. TampaBayTim Says:

    I have no vested interest either way the legal system goes, however, Andrew Lessman is “stand-up” man who easily knows every aspect of the vitamin / supplement industry. I have used Andrew’s products AS WELL AS the competitors, including retail stores and Andrew’s products are some of the most rigorously tested. If you took all of the products Andrew Lessman produces and stand them end to end, they would reach the moon and back. His personal commitment and quality of ingredients are second to none. He has helped make the industry what it is today. If it were not for Andrew Lessman the industry would be even worse than it was 20 years ago. So what if he’s making money hand over fist, so what if his current television audience (HSN) is as well. HSN standards and quality control monitoring goes far beyond what the FDA could ever standardize. It’s a matter of him (Andrew) and HSN cutting into the unregulated vitamin and supplement industry and they don’t like it. Andrew makes no medical claims about his products! Andrew simply and clearly educates the public as to the quality of ingredients used to prepare his products, the matter in which the products are manufactured and delivers them to the consumer at the most cost-efficient way possible, without cutting corners I might add. Andrew has every right to compare the quality of his ingredients to anything on the market. The reason he is open for so much scrutiny is the lack of regulation in the vitamin and supplement market. Andrew makes NO medical claims, it’s all about quality of ingredients, not to mention the latest research and studies that are done by INDEPENDENT scientists and nutritional experts in their fields. What Andrew does is make quality affordable for a vast consumer base who desperately need his manufacturing expertise. Many competitors, including retail outlets cut corners to make their products more affordable (a/k/a “cheaper”) and I might add, at the consumers expense and I might also add, and at the competing manufacturers profit. If other competing networks and retailers do not like his claims, then there are plenty of other businesses they can get into to rip off the consumer. Leave this issue alone or step up to the plate. Signed: An appreciative Lessman consumer.

  6. Sandy Watson Says:

    Where can.I buy Vivantage vitamins. Shop HQ doesn’t carry anymore

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