Monday HSN announced that it is launching a second home shopping channel Aug. 1 that will be offered on Dish Network. The network, called HSN2 (there’s a creative name), will essentially air reruns of HSN’s shows.
Or, as HSN’s talented writers put it, HSN2 is “designed to offer customers a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities.”
So, unlike HSN, HSN2 won’t be live.
“We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options,” cleavage-baring HSN CEO Mindy Grossman said in a canned statement. “With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries.”
And Dish Network, who we used to cover when we were at Multichannel News, chimed in as well.
“Dish Network is pleased to support HSN on the launch of their new channel, and we look forward to offering HSN2 to our customers later this summer,” said Jerry Grasmick, Dish’s vice president of commercial services and sales.
Very illuminating, Jerry.
For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly.
“HSN is committed to being a leader in transactional innovation and exploring ways to grow and reach our customers through multiple platforms,” John McDevitt, HSN’s vice president of advanced services, said in his canned satatement. “HSN2 offers yet another means for our customers to access the high quality production and engaging shopping experiences they have come to expect of HSN.”
Programming for the new channel, we are told in the press release, “will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.”
HSN leaked the story to The New York Times, which ran it under the headline “Up Next: Reruns From HSN.”
The story quotes Grossman as saying that HSN2 will have original content.
And HSN2 will be in Dish’s 14 million homes. HSN is in 95 million households.