QVC has landed another high-end makeup vendor to its lineup, Nars.
The cosmetics line will debut on QVC Wednesday at 8 p.m. It is one of many high-profile makeup brands that QVC has brought on board to broaden its product mix, names like Bobbi Brown, Laura Geller, Smashbox and the popular Bare Escentuals.
On Monday, QVC CEO Mike George attribituted the network’s solid third quarter in part to strong makeup sales, saying the channel has “built a prestige beauty business.”
Here is the network’s spin on Nars.
“Chic, sophisticated and timeless with a twist, Nars is the beauty brand for the modern, independent woman. At the heart of this iconic brand is creator François Nars’ philosophy: there are no rules when it comes to beauty; whatever makes you look and feel good is right,” says QVC’s web site.
“From his early days as a student at the Carita Makeup School in Paris to his work in New York with fashion’s top publications, François Nars has helped to transform the face of beauty. His distinct aesthetic is evident throughout the entire Nars collection and in all of Nars’ advertising campaigns, which François photographs himself,” so we are told.
“Nars embraces a woman’s individuality, providing her with a bold, rich color palette, a range of luxurious textures and the confidence to express herself. A favorite of beauty insiders and magazine editors, Nars is also the choice of celebrities, makeup artists and fashionistas.”
Let’s see if it becomes the choice of Homeshoppingistas.
Tags: Bare Escentuals, Bobbi Brown, cosmetics, Francois Nars, Laura Geller, makeup, NARS, QVC, Smashbox
